Audience

Audience across radio, streaming, print and online engagement:

HHI $75000
Age
18-24 3.6%
25-34 10.7%
35-44 14.3%
45-54 19%
55-64 23.9%
65+ 25.53%
Gender
Women 45%
Men 55%
Brand Loyal
40%
Own a Home
Median Home Value $225,000
DIYers vs Pros
DIYer 70%
Pros 30%
HH w
Children: 44%

Source: Arbitron Radio Advertising and OTH Survey